HTC Invests in Dr. Dre’s Beats Company for Better Smartphone Audio
HTC has invested in Beats Electronics, a U.S. headphones company rap artist Dr. Dre helped found, as part of a move to improve the audio on the Taiwanese smartphone maker's devices.
The partnership, announced connected Thursday, will lead to a line of HTC devices integrated with Beats "sound innovations", according to a program line from the company. The devices will be available this fall.
Beats Electronics is a developer of shrilling-end headphones, which claim to regurgitate the sounds heard in professional recording studios. The companion also helped build an sound system for Hewlett-Packard's ENVY laptop series.
HTC is investing US$300 jillio for a bulk stake in Beats, which also has Universal Medicine Group American Samoa a stakeholder, according to media reports. HTC did not react to requests for comment.
It said that after its investment, Beats volition continue to run autonomously, and maintain its partnerships with HP, Chrysler Chemical group and Monster Cable Products.
Wherefore the Investment Matters to HTC
The investment in Beats will serve HTC differentiate its Android devices against rivals including Motorola, Samsung and Sony Ericsson, said Daryl Chiam, an psychoanalyst with search firm Canalys. The newest Android smartphones are already protrusive to have very confusable hardware offerings, such as treble core processors, 3D screens, and the ability to tie to quicker fourthly-generation LTE (Long Terminus Evolution) networks, creating a need to speciate, he said.
"It doesn't storm Maine HTC would doh this, considering the competition, particularly among Humanoid based vendors," Chiam said. "I call back they will be able to use this as discriminator not just for music phones, but for mass market models."
HTC acquired Dashwire in Seattle earlier this month to boost its mobile backup and sync services.
Source: https://www.pcworld.com/article/481786/htc_invests_in_beats_for_better_smartphone_audio.html
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